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VISION | Brand Experiences
CASE STUDIES
Abiomed >
Pittsburgh Steelers >
Humana >
PCI Security Standards Council >
SNHU >
National Institutes of Health >
American Meteorological Society >
BC School of Social Work >
WHAT WE DO
CONTACT
DIDAKTÓS FIELD GUIDES
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Abiomed >
Pittsburgh Steelers >
Humana >
PCI Security Standards Council >
SNHU >
National Institutes of Health >
American Meteorological Society >
BC School of Social Work >
WHAT WE DO
CONTACT
DIDAKTÓS FIELD GUIDES
Creating a new identity for the makers of the world's smallest heart pump
Creating a new identity for the makers of the world's smallest heart pump
Creating a new brand for the trusted voice for climate science for 100 years
Creating a new brand for the trusted voice for climate science for 100 years
Expanding the horizons for the leading innovators in online education
Expanding the horizons for the leading innovators in online education

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Your customers don’t care about your logo. Your customers only care about how you can address their concerns. Focus on what really matters: helping your customers succeed. Your logo can wait. I’d love to get your thoughts. Feel free to As I approach my 18th year in business, I finally decided to purge this quaint little artifact that, at one time, anyone with an office and a desk had: a Rolodex. An actual Rolodex. With paper cards. This started out in 2005 with just a handful of ca
Snagged these first-edition, 1940s-era paperbacks, while on vacation in Maine, solely for the cover designs. It seems the founder of Penguin hated cover designs on books, finding them “undignified.” The U.S. division of Penguin had other I have always loved that these two buildings are so close to each other. One, designed by Henry Hobson Richardson in 1877, the other by Henry Cobb of I.M. Pei & Partners in 1976. But only one is considered “one of the ten most important bui When a brand changes its logo, it usually is NOT a rebrand. PBS, Burger King, Warner Brothers, have not recently rebranded themselves, they’ve just changed their logos. Scroll through to learn the difference between a rebrand and a simple logo

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