Pittsburgh Steelers
What it means to be a Pittsburgh Steeler
Even storied brands like the Pittsburgh Steelers can find themselves in a brand identity crisis. Team management was beginning to feel that, internally, the organization was losing sight of its core values. It was important to find a way to re-establish their internal culture based on the core values that the team was founded on back in 1933. Through exhaustive interviews and a week of embedding ourselves within the Steelers organization, five core values emerged: Respect, Integrity, Humility, Family, and Grit. With these values as the foundation, the idea of establishing a Steelers Employee Day was conceived. The day began with a presentation of the the core values and brand positioning, along with a video and take-away Brand Essence Guide given to all employees in order to reinforce “What it means to be a Pittsburgh Steeler.”
Services for this video included conceptualizing, storyboarding, and directing the week-long shoot, as well as overseeing the final edit. The final product was then presented to all employees in attendance at the kick-off of Steelers Employee Day.
SERVICES
Brand Assessment
Branding campaigns
Video
Print communications
Storyboards
