As the most visible print piece in SNHU’s recruitment arsenal, we determined that this piece needed to feel immersive and substantial, so we chose a large, 10 by 10-inch format with 4-inch fold-outs on the front and the back covers. It was important for their brand to strike a conversational tone and feature SNHU’s newly expanded campus as often as possible.

The theme “Connect the Dots” is a reference to SNHU’s unique ability to customize its curriculum to each students’ passions and interests. Throughout the book are the dots that represent the individuality of each student profiled and their actual interests.

As a pioneer in sustainability - SNHU boasts the first carbon-neutral campus in New Hampshire - a 100% post-consumer recycled, chlorine-free paper manufactured using biogas energy was chosen.