Client: Boston Symphony Orchestra
Project: Group Sales Mobile App
The Boston Symphony Orchestra Group Sales Office was looking for a way to increase group sales - primarily in the private party and hall rental areas. Our role was to design the interactive portion of the experience according to the BSO's established brand standards. We also provided direction for two of the videos that were contained inside the experience.
We worked within the BSO's established brand identity standards to design an engaging experience intended to motivate the user to initiate contact. The app contains dozens of videos and slideshows that showcase the BSO's extensive offerings that many in their target audience were not aware of.
The web-based app was designed to function seamlessly across all devices and platforms.
We storyboarded, directed and oversaw the editing for each of the following videos that were contained in the BSO mobile app. This video was shot during two live performances of the Boston Pops. There was virtaully no rehearsal and had only two opportunites to get the shot right.
The goal of this video was to capture the fun and energy of a pre-concert party. It also served as a showcase for Symphony Hall's catering operation.